A naturally based cosmetic shampoo concentrate for white coat breeds and coats with white patches, specifically formulated for more advanced whitening. It contains a stain removing agent and is blue in appearance, which whitens white coats and assists in reducing dirty stains and unsightly stains caused from tear, urine and licking. While whitening the coat, it also provides a deep cleanse to the coat and skin. Leaves no blue/grey residual build up and a soft baby powder fragrance. Companion product to Petway Petcare POWDER CR�?�?ME CONDITIONER and Petway Petcare POWDER COLOGNE COAT GLOSS.